I have recently found that the Czech internet has a formal "award" for the most sexist advert. One of this year's runners up was an ad for a Prague radio station which roughly translates "a rusty roof means a wet basement". It is supposed to degrade women in a particularly gratuitous way.
I have little understanding of gender politics, but I strongly approve of a red head on a wet fly. It lightens up the imitation, and provides a strong focal point for the fish.
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